Visual and web communication
Community management: run and grow your presence on social media
Digital marketing · Course completion certificate · 14 hours
Duration and price
Course
€990
Price per person, net of tax (VAT not applicable).
Objectives
By the end of the course, the learner is able to:
- Define a social media presence strategy suited to your business
- Choose the relevant networks (Facebook, Instagram, LinkedIn, TikTok, YouTube…) and optimise your professional profiles
- Build an editorial line and a publishing calendar
- Create content suited to each network, with the help of generative AI while staying in control
- Run a community: reply to comments and messages, handle reviews and criticism
- Measure results with the platforms’ statistics and adjust your actions
Programme
The order and length of each module are adjusted to the group after the placement test.
Overview and objectives
Role of the community manager, overview of the main social networks (Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest), choosing the networks relevant to your business, starting objectives and indicators.
Profiles and identity
Create or optimise your professional profiles: visuals, description, links, consistency from one network to another.
Editorial line and calendar
Define your themes, tone and formats, then build a realistic publishing calendar.
Create content
Write posts, prepare visuals and short videos suited to each network, using generative AI while staying in control.
Publish and schedule
Use scheduling and account-management tools to save time.
Run the community
Reply to comments and messages, keep conversations alive, handle reviews and criticism.
Measure and adjust
Read the platforms’ statistics, spot what works and adjust your editorial line.
Action plan for your business
Build your community-management plan and publishing calendar, with your tracking indicators.
In this course
- A community-management plan and a publishing calendar built for your business
Audience and prerequisites
Audience: employees, freelancers, public-sector staff and jobseekers.
- Regular use of the internet and social media.
- Command of written and spoken French or English (courses delivered in French or English).
- Take the free placement test before enrolling.
Formats
In person
In a classroom in Mougins, Valbonne or Sophia Antipolis, in groups of 1 to 8 people, in full 7-hour days or 3.5-hour half-days. Workstation provided, with the necessary software.
Online
Live virtual classes with the trainer, in 3.5-hour half-days. You need a computer with the relevant software, an internet connection, a microphone and a webcam; a technical test takes place before the first session.
Hybrid
Sessions with the trainer, in a classroom or virtual class (at least 50% of the duration), and guided self-paced work on exercises and materials provided. Same technical conditions as online.
For online and hybrid courses, technical and teaching support is provided by phone and email, with a reply within 48 working hours at the latest.
Assessment and validation
- Before: free placement test and 20-minute interview to define the pathway.
- During: corrected exercises and practical scenarios based on your business.
- The detailed arrangements are given in the programme provided before the start of the course.
- Satisfaction: questionnaire at the end of the course, then a questionnaire after 3 months.
Validation: course completion certificate.
Teaching methods and resources: interview and placement test, then a pathway adjusted to the result. Demonstrations, exercises on professional cases, practice tests, digital materials given to the learner. Trainers experienced in the subject taught.
Accessibility
Courses are accessible to people with disabilities after a discussion with the disability officer, who assesses the adaptations needed. The rooms in Mougins, Valbonne and Sophia Antipolis are accessible to people with reduced mobility. Disability officer: +33 4 22 21 32 43, contact@antipolisformation.fr.
Access times
Dates and the access time are given in the written proposal (programme, duration, dates, price) that follows your enquiry.
Funding
Possible funding: employer, OPCO, FAF.
Prices are per person, net of tax (VAT not applicable).
Practical information
- Documents given before the start of the course: programme, general terms of sale, internal rules, welcome booklet.
- Enrolment and teaching questions: +33 4 22 21 32 43, contact@antipolisformation.fr.
- Complaints: same address, with a reply within 10 working days.
- Other answers: see the frequently asked questions on courses, ICDL certification and funding.
Enrolment and enquiries
A question about this course?
Describe your project: an adviser will contact you free of charge and with no commitment, with the programme and a quote.