Digital marketing: social media, online advertising, measuring results

The certification

ICDL Digital Marketing certification.

This certification is not listed in the Specific Directory: it cannot be funded through CPF, but by the employer, the OPCO or a training insurance fund (FAF).

Duration and price

Price per person, net of tax (VAT not applicable), exam included.

Objectives

By the end of the course, the learner is able to:

• Explain digital marketing concepts and plan a campaign
• Improve a website’s visibility in search engines
• Choose your social networks and run your business accounts
• Use online advertising, email marketing and mobile marketing
• Measure results with analytics tools

Skills assessed

The syllabus assesses the following skills:

• Digital marketing concepts and campaign planning
• Web presence: websites, visibility in search engines
• Choosing social networks and creating accounts
• Social media management: promotional actions, turning interactions into leads and sales
• Online advertising, email marketing and mobile marketing
• Measurement: web analytics tools, statistics for social networks, email marketing and ads

Programme

The order and length of each module are adjusted to the group after the placement test.

1. 1

   Concepts and planning

   Digital marketing vocabulary, objectives, targets, preparing a campaign.

2. 2

   Web presence

   Overview of ways to be present online, points of attention for a website, basics of organic search engine optimisation (SEO).

3. 3

   Choose your social networks

   Select the platforms suited to your business and create your business accounts.

4. 4

   Run your social networks

   Management tools, promotional actions, turning interactions into leads and sales.

5. 5

   Online advertising and email marketing

   Principles of online advertising, email marketing and mobile marketing.

6. 6

   Measure the results

   First steps in audience measurement: website analysis, statistics for social networks, email marketing and advertising.

7. 7

   Action plan for your business

   Build a simple campaign plan for the learner’s business, with its tracking indicators.

8. 8

   Exam practice and sitting the certification

   ICDL practice tests, corrected with comments, then a supervised certification exam.

Audience and prerequisites

Audience: employees, freelancers and jobseekers.

• Regular use of the internet and social media.
• Command of written and spoken French or English (courses delivered in French or English).
• Take the free ICDL placement test before enrolling.

Formats

For online and hybrid courses, technical and teaching support is provided by phone and email, with a reply within 48 working hours at the latest.

Assessment and validation

• Before: free ICDL placement test and 20-minute interview to define the pathway.
• During: corrected exercises and practice tests.
• At the end: supervised ICDL exam.
• Satisfaction: questionnaire at the end of the course, then a questionnaire after 3 months.

Validation: ICDL certificate verifiable online if you pass, course completion certificate in all cases.

Teaching methods and resources: interview and placement test, then a pathway adjusted to the result. Demonstrations, exercises on professional cases, practice tests, digital materials given to the learner. Trainers experienced in the subject taught.

Accessibility

Courses are accessible to people with disabilities after a discussion with the disability officer, who assesses the adaptations needed. The rooms in Mougins, Valbonne and Sophia Antipolis are accessible to people with reduced mobility. Disability officer: +33 4 22 21 32 43, contact@antipolisformation.fr. For the exam, adjustments can be requested from the test centre.

Access times

Dates and the access time are given in the written proposal (programme, duration, dates, price) that follows your enquiry.

Funding

Possible funding: employer, OPCO, FAF.

Prices are per person, net of tax (VAT not applicable).

Practical information

• Documents given before the start of the course: programme, general terms of sale, internal rules, welcome booklet.
• Enrolment and teaching questions: +33 4 22 21 32 43, contact@antipolisformation.fr.
• Complaints: same address, with a reply within 10 working days.
• Other answers: see the frequently asked questions on courses, ICDL certification and funding.

Legal notice and terms of use of the site

Print this sheet