Shopkeepers, craftspeople or managers of very small businesses and SMEs, your customers are looking for you on social media! So train in community management and boost your business!
Social media: essential to make yourself known
Social media is essential to make yourself known to your suppliers, partners, competitors and future customers.
In the past, all it took to be visible was a website, a blog, a directory listing or handing out flyers. Today, companies communicate directly with their customers through social media to talk about their brands and products. This dynamic communication makes it possible to have a personalised, direct relationship with them.
Facebook, Instagram, LinkedIn, TikTok or Pinterest let you target your customers and communicate about your products or services.
Customers form an opinion of your brand or the quality of your product on the web and on social media before buying. Before getting started, it is essential to know which social networks your customers are on.
You also need to know what type of message and visual you want to communicate to them. This lets you reach a very large number of people: your current customers on the one hand and potential new customers on the other.
Increase your SME’s visibility
Your company’s reputation depends on its e-reputation (consumer reviews left on websites, comments on social media). Whether you are selling a product, offering a service or simply promoting your brand or your address, a well-built online reputation will have a positive impact on your business and will improve your visibility, customer acquisition and even your conversion rate.
It is therefore important to take the time to work out what type of message your company wants to communicate to its customers.
The various actions you put in place will therefore develop your visibility on social networks, on search engines such as Google or Bing, and so grow your business.
By communicating on social media, you will reach a wider audience, both in France and internationally.
Win new customers and retain existing ones
Social media lets you speak directly to your customers with direct communication and instant interactivity. People are increasingly present on these networks, so you need to be present where your customers are! These communication tools let you exchange easily and quickly with them.
This type of direct communication lets you be in continuous contact with your customers at any time and wherever they are. Its main advantage is its low cost and the wide reach it gives you.
Thanks to social media, you can inform your customers about your activities almost in real time. You can also thank them for following you by offering them exclusive offers (flash sales, promotions…). They will then know everything about your company and feel closer to you. It is a good way to build their loyalty.
Train in community management
Taking part in social media training will give you the essential knowledge to manage your community and to publish suitable content and messages.
It is both a skills boost and extra independence in managing your digital communication.
We offer various community management courses with personalised support that will help you take charge of your online communication and improve your presence on the internet.
Do not hesitate to contact us for more information and to find out how the courses can be funded.
+33 4 22 21 32 43