Corporate communication course: image, stakeholders and governance

Duration and price

Pricing is by quotation, with no obligation.

Objectives

By the end of the course, the learner is able to:

• Define your organisation’s positioning, mission and values, and draw consistent key messages from them
• Build an institutional narrative (history, commitments, achievements) suited to your audiences
• Map your stakeholders (customers, partners, funders, institutions, local authorities, employees) and adapt your messages to each
• Organise governance communication: inform and engage with decision-making bodies (board, partners, management committee, funders)
• Prepare leaders’ public speaking: speeches, presentations, activity report
• Keep your identity consistent and present your responsible commitments (CSR) accurately and verifiably

Programme

The order and length of each module are adjusted to the group after the placement test.

1. 1

   Identity and positioning

   Mission, values, what makes the organisation distinctive; how its audiences perceive it today.

2. 2

   Institutional narrative

   Build a simple, credible narrative: who we are, what we do, why, with what evidence.

3. 3

   Stakeholders

   Map and rank your stakeholders, define what each expects and the right message.

4. 4

   Governance and decision-making bodies

   Rhythm of information for the bodies, minutes, dashboards, relations with funders and institutional partners.

5. 5

   Leaders’ public speaking

   Structure a speech, a presentation, a message to teams; prepare public speaking.

6. 6

   Activity report and institutional materials

   Choose the content, figures and formats of an activity report or an institutional presentation; keep the identity consistent (guidelines, tone).

7. 7

   Responsible commitments

   Present your commitments (CSR) accurately and avoid claims that cannot be verified.

8. 8

   Roadmap

   Build your corporate communication action plan: priorities, governance calendar, responsibilities.

In this course

• A corporate communication roadmap: positioning, stakeholders, key messages and governance calendar

Audience and prerequisites

Audience: business owners and directors, communication managers and officers, general secretaries, association and institution managers.

• Hold a management, coordination or communication role in an organisation (company, association, public body).
• Command of written and spoken French or English (courses delivered in French or English).
• Take the free placement test before enrolling.

Formats

For online and hybrid courses, technical and teaching support is provided by phone and email, with a reply within 48 working hours at the latest.

Assessment and validation

• Before: free placement test and 20-minute interview to define the pathway.
• During: corrected exercises and practical scenarios based on your business.
• The detailed arrangements are given in the programme provided before the start of the course.
• Satisfaction: questionnaire at the end of the course, then a questionnaire after 3 months.

Validation: course completion certificate.

Teaching methods and resources: interview and placement test, then a pathway adjusted to the result. Demonstrations, exercises on professional cases, practice tests, digital materials given to the learner. Trainers experienced in the subject taught.

Accessibility

Courses are accessible to people with disabilities after a discussion with the disability officer, who assesses the adaptations needed. The rooms in Mougins, Valbonne and Sophia Antipolis are accessible to people with reduced mobility. Disability officer: +33 4 22 21 32 43, contact@antipolisformation.fr.

Access times

Dates and the access time are given in the written proposal (programme, duration, dates, price) that follows your enquiry.

Funding

Possible funding: employer, OPCO, FAF.

Pricing is by quotation.

Practical information

• Documents given before the start of the course: programme, general terms of sale, internal rules, welcome booklet.
• Enrolment and teaching questions: +33 4 22 21 32 43, contact@antipolisformation.fr.
• Complaints: same address, with a reply within 10 working days.
• Other answers: see the frequently asked questions on courses, ICDL certification and funding.

Legal notice and terms of use of the site

Print this sheet