Company communication
Internal communication course: structure, run and measure
Company communication · Course completion certificate · 14 hours
Duration and price
Course
On quotation
Pricing is by quotation, with no obligation.
Objectives
By the end of the course, the learner is able to:
- Define the objectives and audiences of your internal communication (employees, managers, field teams, new joiners)
- Review your channels (email, team messaging, intranet, meetings, notice boards) and choose the right channel for each message
- Build a realistic internal communication plan and editorial calendar
- Write clear messages suited to each audience, with the help of generative AI while staying in control
- Prepare and support the communication of a change (reorganisation, new tool, new rule)
- Gather feedback from teams and measure the effectiveness of your actions with a few simple indicators
Programme
The order and length of each module are adjusted to the group after the placement test.
Challenges and current situation
Role of internal communication, the people involved (management, managers, teams, staff representatives) and a starting diagnosis: what circulates, through which channels, with what effects.
Audiences and key messages
Map your audiences, identify their information needs, formulate key messages and choose the right tone.
Channels and tools
Overview of channels (email, team messaging, intranet, newsletter, meetings, notice boards), selection criteria and ways to avoid information overload.
Plan and calendar
Build an internal communication plan and an editorial calendar: rhythms, rituals, responsibilities.
Writing for your colleagues
Write an announcement, a memo, a newsletter, a meeting handout; use generative AI while staying in control; make your content accessible to everyone.
Managers as information relays
Equip managers to pass information on: meeting outlines, talking points, questions and answers.
Communicating a change
Announce, explain, answer questions and follow how a change is received over time.
Listen, measure, adjust
Gather feedback, choose your indicators (readership, participation, questions raised) and adjust; build your action plan for your organisation.
In this course
- An internal communication plan and an editorial calendar built for your organisation
Audience and prerequisites
Audience: employees in charge of internal information, communication managers and officers, HR managers, business owners and managers.
- Regularly communicate with a team or colleagues (emails, meetings, internal information).
- Command of written and spoken French or English (courses delivered in French or English).
- Take the free placement test before enrolling.
Formats
In person
In a classroom in Mougins, Valbonne or Sophia Antipolis, in groups of 1 to 8 people, in full 7-hour days or 3.5-hour half-days. Workstation provided, with the necessary software.
Online
Live virtual classes with the trainer, in 3.5-hour half-days. You need a computer with the relevant software, an internet connection, a microphone and a webcam; a technical test takes place before the first session.
Hybrid
Sessions with the trainer, in a classroom or virtual class (at least 50% of the duration), and guided self-paced work on exercises and materials provided. Same technical conditions as online.
For online and hybrid courses, technical and teaching support is provided by phone and email, with a reply within 48 working hours at the latest.
Assessment and validation
- Before: free placement test and 20-minute interview to define the pathway.
- During: corrected exercises and practical scenarios based on your business.
- The detailed arrangements are given in the programme provided before the start of the course.
- Satisfaction: questionnaire at the end of the course, then a questionnaire after 3 months.
Validation: course completion certificate.
Teaching methods and resources: interview and placement test, then a pathway adjusted to the result. Demonstrations, exercises on professional cases, practice tests, digital materials given to the learner. Trainers experienced in the subject taught.
Accessibility
Courses are accessible to people with disabilities after a discussion with the disability officer, who assesses the adaptations needed. The rooms in Mougins, Valbonne and Sophia Antipolis are accessible to people with reduced mobility. Disability officer: +33 4 22 21 32 43, contact@antipolisformation.fr.
Access times
Dates and the access time are given in the written proposal (programme, duration, dates, price) that follows your enquiry.
Funding
Possible funding: employer, OPCO, FAF.
Pricing is by quotation.
Practical information
- Documents given before the start of the course: programme, general terms of sale, internal rules, welcome booklet.
- Enrolment and teaching questions: +33 4 22 21 32 43, contact@antipolisformation.fr.
- Complaints: same address, with a reply within 10 working days.
- Other answers: see the frequently asked questions on courses, ICDL certification and funding.
Enrolment and enquiries
A question about this course?
Describe your project: an adviser will contact you free of charge and with no commitment, with the programme and a quote.