Company communication
External communication course: plan, media relations and crisis response
Company communication · Course completion certificate · 14 hours
Duration and price
Course
On quotation
Pricing is by quotation, with no obligation.
Objectives
By the end of the course, the learner is able to:
- Define your objectives, your external targets (customers, prospects, partners, media, institutions) and your key messages
- Build an external communication plan and choose your channels (website, social media, press, events, emailing)
- Write a press release and prepare a press kit
- Build relationships with journalists and prepare for an interview
- Monitor your online reputation and reply to reviews and comments
- Prepare how crisis communication is organised: crisis team, spokesperson, first messages
Programme
The order and length of each module are adjusted to the group after the placement test.
Challenges of external communication
Audiences, objectives, consistency between what you say internally and externally.
Positioning and messages
Formulate what sets the organisation apart, its key messages and the evidence behind them.
External communication plan
Choose your channels (website, social media, press, events, emailing), your calendar and your indicators.
Media relations
The media landscape (local, specialist and online press), press contact list, writing a press release and a press kit, follow-ups.
Speaking in public
Prepare an interview: messages to get across, talking points, difficult questions.
Online reputation
Set up monitoring, reply to reviews and comments, handle criticism.
Crisis communication
Identify risks, organise the crisis team and the spokesperson, write the first messages, choose channels and follow the situation.
Measure and adjust
Tracking indicators and review; build your action plan for your organisation.
In this course
- An external communication plan built for your organisation
- A press release template
- An outline for responding to a crisis
Audience and prerequisites
Audience: communication managers and officers, business owners and managers, association managers, employees in charge of their organisation’s image.
- Some experience of your organisation’s communication (website, social media, relations with customers or partners).
- Command of written and spoken French or English (courses delivered in French or English).
- Take the free placement test before enrolling.
Formats
In person
In a classroom in Mougins, Valbonne or Sophia Antipolis, in groups of 1 to 8 people, in full 7-hour days or 3.5-hour half-days. Workstation provided, with the necessary software.
Online
Live virtual classes with the trainer, in 3.5-hour half-days. You need a computer with the relevant software, an internet connection, a microphone and a webcam; a technical test takes place before the first session.
Hybrid
Sessions with the trainer, in a classroom or virtual class (at least 50% of the duration), and guided self-paced work on exercises and materials provided. Same technical conditions as online.
For online and hybrid courses, technical and teaching support is provided by phone and email, with a reply within 48 working hours at the latest.
Assessment and validation
- Before: free placement test and 20-minute interview to define the pathway.
- During: corrected exercises and practical scenarios based on your business.
- The detailed arrangements are given in the programme provided before the start of the course.
- Satisfaction: questionnaire at the end of the course, then a questionnaire after 3 months.
Validation: course completion certificate.
Teaching methods and resources: interview and placement test, then a pathway adjusted to the result. Demonstrations, exercises on professional cases, practice tests, digital materials given to the learner. Trainers experienced in the subject taught.
Accessibility
Courses are accessible to people with disabilities after a discussion with the disability officer, who assesses the adaptations needed. The rooms in Mougins, Valbonne and Sophia Antipolis are accessible to people with reduced mobility. Disability officer: +33 4 22 21 32 43, contact@antipolisformation.fr.
Access times
Dates and the access time are given in the written proposal (programme, duration, dates, price) that follows your enquiry.
Funding
Possible funding: employer, OPCO, FAF.
Pricing is by quotation.
Practical information
- Documents given before the start of the course: programme, general terms of sale, internal rules, welcome booklet.
- Enrolment and teaching questions: +33 4 22 21 32 43, contact@antipolisformation.fr.
- Complaints: same address, with a reply within 10 working days.
- Other answers: see the frequently asked questions on courses, ICDL certification and funding.
Enrolment and enquiries
A question about this course?
Describe your project: an adviser will contact you free of charge and with no commitment, with the programme and a quote.