Company communication
HR communication and employer branding course: attract, onboard, retain
Company communication · Course completion certificate · 14 hours
Duration and price
Course
On quotation
Pricing is by quotation, with no obligation.
Objectives
By the end of the course, the learner is able to:
- Define the objectives of your HR communication: attractiveness, recruitment, onboarding, retention, internal mobility
- Gather what employees and candidates actually experience (interviews, questionnaires) to ground your employer brand
- Formulate a clear employer value proposition that matches the reality of the organisation
- Write job ads and recruitment content that are attractive and inclusive (website, social media)
- Design the welcome and onboarding of new joiners: messages, booklet, rituals
- Measure the effectiveness of your HR communication with a few indicators and adjust
Programme
The order and length of each module are adjusted to the group after the placement test.
Challenges of HR communication
Attractiveness, recruitment, retention; how internal and external communication fit together; the people involved (HR, management, managers, communication).
Listening to employees and candidates
Build short interviews and questionnaires, analyse feedback, identify strengths and gaps.
Employer value proposition
Formulate what the organisation offers and expects, consistent with reality; key messages and evidence.
Job ads and recruitment content
Write an attractive, inclusive job ad, a careers page, social media posts; use generative AI while staying in control.
Welcome and onboarding
Messages before arrival, welcome booklet, first weeks, rituals.
Employees’ voices
Have employees share their experience (with their consent) within a simple framework of good practice.
The framework to respect
Candidates’ personal data, image rights, non-discrimination in content.
Indicators and action plan
Choose your indicators, adjust; build your HR communication plan.
In this course
- An employer value proposition and an HR communication plan (recruitment, onboarding, retention) built for your organisation
Audience and prerequisites
Audience: HR managers and officers, recruiters, communication managers, owners and managers of small businesses.
- Take part in recruitment, onboarding or employee information, or in the organisation’s communication.
- Command of written and spoken French or English (courses delivered in French or English).
- Take the free placement test before enrolling.
Formats
In person
In a classroom in Mougins, Valbonne or Sophia Antipolis, in groups of 1 to 8 people, in full 7-hour days or 3.5-hour half-days. Workstation provided, with the necessary software.
Online
Live virtual classes with the trainer, in 3.5-hour half-days. You need a computer with the relevant software, an internet connection, a microphone and a webcam; a technical test takes place before the first session.
Hybrid
Sessions with the trainer, in a classroom or virtual class (at least 50% of the duration), and guided self-paced work on exercises and materials provided. Same technical conditions as online.
For online and hybrid courses, technical and teaching support is provided by phone and email, with a reply within 48 working hours at the latest.
Assessment and validation
- Before: free placement test and 20-minute interview to define the pathway.
- During: corrected exercises and practical scenarios based on your business.
- The detailed arrangements are given in the programme provided before the start of the course.
- Satisfaction: questionnaire at the end of the course, then a questionnaire after 3 months.
Validation: course completion certificate.
Teaching methods and resources: interview and placement test, then a pathway adjusted to the result. Demonstrations, exercises on professional cases, practice tests, digital materials given to the learner. Trainers experienced in the subject taught.
Accessibility
Courses are accessible to people with disabilities after a discussion with the disability officer, who assesses the adaptations needed. The rooms in Mougins, Valbonne and Sophia Antipolis are accessible to people with reduced mobility. Disability officer: +33 4 22 21 32 43, contact@antipolisformation.fr.
Access times
Dates and the access time are given in the written proposal (programme, duration, dates, price) that follows your enquiry.
Funding
Possible funding: employer, OPCO, FAF.
Pricing is by quotation.
Practical information
- Documents given before the start of the course: programme, general terms of sale, internal rules, welcome booklet.
- Enrolment and teaching questions: +33 4 22 21 32 43, contact@antipolisformation.fr.
- Complaints: same address, with a reply within 10 working days.
- Other answers: see the frequently asked questions on courses, ICDL certification and funding.
Enrolment and enquiries
A question about this course?
Describe your project: an adviser will contact you free of charge and with no commitment, with the programme and a quote.